miunske GmbH, a German system supplier for vehicle electronics, integrated Beetronics 27TS7M touchscreens into digital product kiosks for its exhibition stand at Agritechnica 2025 in Hannover. The interactive kiosks gave visitors direct access to product information across the booth and formed part of a new trade show concept.
The displays helped miunske combine its physical exhibition presence with accessible digital product information, supporting conversations with booth staff while allowing visitors to interact with products and information directly.
A System Supplier for Vehicle Electronics
miunske develops, manufactures, and supplies electronic components and systems for commercial vehicles, special-purpose vehicles, and mobile machinery. Its portfolio includes operating and display units, CAN bus communication technology, and custom hardware and software solutions for vehicle electronics applications.
Agritechnica in Hannover provided miunske with an opportunity to present this portfolio to an international agricultural machinery audience. For its 2025 appearance, the company introduced a new trade show concept incorporating digital product kiosks throughout its booth.
Creating an Interactive Product Experience Across the Booth
Exhibitions present a particular challenge for companies with broad and technically detailed product portfolios. Visitors need to be able to find relevant information quickly, while booth staff need an effective way to support conversations with multiple visitors throughout busy show days.
For miunske, the displays also needed to become an integrated part of its new kiosk-based exhibition concept. Rather than relying solely on printed materials or staff-led presentations, the company wanted its digital product kiosks to give visitors another way to engage with its products and access information directly.
With multiple kiosks presenting different products across the stand, miunske also needed a consistent display format. A common touchscreen platform helped create the same visual and interactive experience from one kiosk to the next.
Integrating the Beetronics 27TS7M into Digital Product Kiosks
miunske integrated the Beetronics 27TS7M touchscreen into freestanding digital product kiosks positioned across its Agritechnica booth.
The 27-inch touchscreen served as the central interface for each kiosk, providing a large interactive surface for presenting product details, specifications, and application information. Visitors could use the kiosks directly, complementing the consultation and support provided by miunske's team.
Using the same Beetronics touchscreen across the kiosks also helped miunske maintain a consistent presentation throughout the booth. Visitors moving between products encountered a familiar display format and interaction method rather than different screen configurations at each station.
The 27TS7M's combination of a large 27-inch display and touchscreen functionality made it well suited to the format of miunske's digital product kiosks, where information needed to be both clearly presented and directly accessible to visitors.
"Our new trade show concept was a real success, and the 27TS7M touchscreens at our digital product kiosks took the consultation experience at our booth to a whole new level."
A Successful New Trade Show Concept
Following Agritechnica 2025, miunske described its new trade show concept as a success and specifically highlighted the role of the Beetronics 27TS7M touchscreens in improving the consultation experience at its booth.
By integrating interactive displays into its product kiosks, miunske created an additional point of engagement between visitors, its products, and its team. The kiosks made digital product information part of the physical booth experience while supporting, rather than replacing, conversations with miunske staff.
The result was a consistent interactive experience across the stand, with the 27TS7M providing the interface between visitors and the product information presented at each kiosk.
For miunske, the installation demonstrated how touchscreen technology can be incorporated directly into an exhibition concept to make complex product portfolios more accessible and engaging on a busy trade show floor.
FAQ
How did miunske use the Beetronics 27TS7M at Agritechnica?
miunske integrated Beetronics 27TS7M touchscreens into digital product kiosks at its Agritechnica 2025 exhibition stand in Hannover. The kiosks allowed visitors to interact with digital information about miunske's vehicle electronics products and supported the company's booth consultation experience.
Why did miunske use a 27-inch touchscreen for its exhibition kiosks?
The 27-inch format provided a large interactive surface for presenting product information within miunske's digital kiosk concept. Combined with touchscreen functionality, it allowed visitors to navigate and engage with information directly at each kiosk.
Can the Beetronics 27TS7M be integrated into custom digital kiosks?
Yes. miunske's Agritechnica installation demonstrates the 27TS7M being incorporated into custom freestanding digital product kiosks as the primary interactive display.
Are Beetronics touchscreens suitable for trade shows and exhibition environments?
The miunske installation demonstrates the 27TS7M being used as part of an interactive exhibition setup at Agritechnica 2025. miunske reported that its new trade show concept was a success and that the touchscreens enhanced the consultation experience at its booth.
